As I mentioned in my previous posts, my goal of earning $10,000 a month in eBay sales is going to be a learning process and there are going to be several adjustments in my strategy as the months roll by. Well, it’s been a little over a month but I’ve already made one tweak in my strategy and it involves a thrift store brand that I hold near-and-dear to my heart: Air Jordan’s!
First, the good stuff about the brand.
The demand for this brand is enormous! I understand that “enormous” might be a relative term so I’ll add some numbers to that. Here are some recent stats from Forbes:
- Air Jordan makes 1.75 BILLION globally.
- It controls 58% of the US basketball shoe market; Nike, which is actually the parent company, is second in the US with 34% market share.
- Lebron James is the top-selling, active NBA player and Air Jordan still outsold his sneakers 6 to 1.
Need a visual? Check out this video:
The message here is clear: Michael Jordan may have retired from the game but his brand is stronger than ever! And if you’re not selling Air Jordan’s that you find at the thrift stores- and that includes his apparel as well as his sneakers – then you really are missing out on some of the best and easiest (I write this word hesitantly and I’ll explain why in a second) sales that you will ever make.
There’s really no need to convince our consumers when it comes to selling a pair of Air Jordan’s, they already know they want it. The challenge for us is to get these products at a decent price (are you listening Savers?) so we can take advantage of this juggernaut of a market.
And now, to the not-so-good stuff.
Air Jordan is still, hands down, one of the best brands to sell on eBay but there is one aspect that I’m not so thrilled about when it comes to selling this brand: the non-paying bidders! I don’t know if you have the same experience, but this brand can sometimes be a headache when you use the auction-format. The auction-format plays a major part in my current strategy but its biggest drawback is that it doesn’t require immediate payment after the auction ends. This excruciatingly painful part is the reason why some Air Jordan auctions are left unpaid.
I will say that the vast majority of buyers on eBay are serious about their bids but it only takes one person to ruin an auction. Unfortunately, when it comes to Air Jordan’s using the auction-format, more often than not these are the individuals who are placing the winning bid.
How We Can Fight Back
As frustrating as they can be, am I going to let a few bad buyers stop me from selling this brand?
Not a chance! Air Jordan’s are way too profitable!
I am, however, going to change my strategy to deal with them because these unpaid items have got to stop. They take up way too much time and too much of my patience. So from now on I am going to BIN auctions with immediate payments for ALL the Air Jordan shoes that I sell. This change in strategy will also apply to Air Jordan apparel and other marquee products such as Lebron James and Kobe Bryant shoes.
Here are some recent successful BIN auctions:
Air Jordan Youth
Item cost: $2.99
Air Jordan Hoodie
Item Cost: $6.99
(This particular jacket is actually worth a lot more but the zipper was broken and it’s stuck at the top. Still a decent sale though.)
Air Jordan Retro
Item cost: $9.99
Winning Bid: $49.99
Women’s Air Jordan
Item cost: $6.99
Interested in selling Air Jordan’s from your local thrift stores? Check out my Thrift Store Reseller Guide for an easy, step-by-step guide to finding and selling these valuable items on eBay!
The last pair of Air Jordan’s that I sold using the auction format recently ended and it only served to justify the switch to a BIN format. This buyer contacted me the 3rd day after the auction ended to inform me that he’s going to need an additional week and half to send the payment. A week and a half!!
I don’t know why I said yes to this request but I did, and now I’m playing the waiting game. It’s not like his feedback score is comforting either – he has 3 positive feedbacks and one of them is actually a negative one which states that he never paid for an item.
I’m not holding my breath…
Hope you have an amazing weekend!